The app can be used mainly by students to anonymously send compliments, observations and other messages to other students. It also serves a chat function. Students can anonymously chat with each other. Students frequently use it to send out a compliment to somebody, male or female, who they saw walking by on campus. Shy students can also use it to try to flirt with a man or women whom they otherwise probably wouldn't have the courage to speak to.
LikeALittle is a product of Hawthorne Labs and was launched in 2010 on pages in over 500 Universities. They moved to the iPhone platform shortly after. The central headquarters are in Palo Alto, California. The site quickly grew to tens of thousands of unique visitors a month. Universities and colleges throughout North America quickly adopted it. Reviews on Twitter, YouTube and other platforms sprouted up quickly.
LAL is an anonymous flirting and chatting application. It has been compared to Craigslist’s Missed Connections, except this application communicates in real time, similar to Twitter or Facebook. Right now it is limited to Apple OS products and computers. The main difference between LikeALittle and many dating or relationship apps is the anonymity. Dating is not necessarily the aim of people using this app.
The format will be familiar to people who use social networks often. To post a thread, users indicate whether it is about a man or women and describe their hair color. They must then pick a spot to post from on campus. The thread title will appear as, for example, “Brunette Guy liked at Campus Library.” The user can enter a comment for the person. Other users can “like” the thread or comment. A chat feature is also available. Users may click on a fruit in a conversation thread and begin a chat session. Each user will receive a new fruit name for each new person they chat with. If you wish to ignore a chat, there is an option to ignore a user. If, for any reason, the user wishes to report that person, there is the option to Ignore and Report, with a list of reasons for reporting.
You can start using the app simply by clicking the Sign Up box and then indicating where you are. You will be immediately taken to a list of recent messages from the location you indicated. Users who don't register will lose their chat history if their browser session is cleared though. To register, you must log in through Facebook.
The app is free to download and use.
This application is aimed at young university students who want to connect anonymously with others. The risk is that the anonymity will open the door for threats or inappropriate promiscuous comments that lead to harassment. While LikeALittle posts some of the “cuter” and “sweeter” posts, there are likely many out there that are not of a harmless nature.